![]() The Patsy Cline CD arrived at Hastings’ home unblemished, prompting the duo in 1998 to launch a DVD-by-mail rental website that they always knew would be supplanted by even more convenient technology. Postal Service without being damaged, hoping eventually to do the same thing with the still-new format that became the DVD. Randolph, Netflix’s original CEO, wanted to test whether a disc could be delivered through the U.S. The service’s history dates back to 1997 when Netflix co-founder Marc Randolph went to a post office in Santa Cruz, California, to mail a Patsy Cline compact disc to his friend and fellow co-founder Reed Hasting. “Those iconic red envelopes changed the way people watched shows and movies at home - and they paved the way for the shift to streaming,” Netflix co-CEO Ted Sarandos wrote in a blog post about the DVD service’s forthcoming shutdown. ![]() Many subscribers still wax nostalgic about opening their mailbox and seeing the familiar red-and-white envelopes awaiting them instead of junk mail and a stack of bills. ![]() Postal Service to deliver entertainment became woefully outdated.īut the DVD-by-mail service still has die-hard fans who continue to subscribe because they treasure finding obscure movies that are aren’t widely available on video streaming. That number has steadily dwindled and the service’s eventual demise became apparent as the idea of waiting for the U.S. ![]() Shortly before Netflix broke it off from video streaming in 2011, the DVD-by-mail service boasted more than 16 million subscribers. ![]()
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