![]() The goal of this step is to be left with a contact list of only valid emails. Invalid emails, on the other hand, are often nothing more than fake addresses given by people who never wanted to be on your list in the first place. Inactive users have usually simply become disengaged, have moved on from your product, or have forgotten about you. These email addresses are different from the addresses of inactive subscribers. In this step, you identify all invalid emails: spam email addresses, bounced email addresses, fake emails, disposable emails, outdated contacts, etc. The final step in email list cleaning usually requires the assistance of an email list cleaning service. Forgotten subscribers can still resubscribe at a later time, but they will be treated as completely new subscribers.Ĭheck the documentation for your particular provider to learn how your platform handles unsubscribing, deleting, and forgetting users. It removes a subscriber from your account, and within 30 days, all their information will be permanently deleted. Forgettingįorgetting a user is GDPR-compliant. Deletingĭeleting a user removes their address from your list and also removes them from your account, however, their information is still retained in case they resubscribe at a later time. You have to do it manually through your email marketing platform. through a bulk subscriber upload or web form) they will not be subscribed. However, if you attempt to subscribe to them through normal channels (i.e. You will no longer pay to have that address on your list, and you will no longer send emails to that address.Īll their user data will still be in your database, and you can resubscribe them at any time. Unsubscribing a user removes their address from the deliverable addresses on your list. There's a difference between unsubscribing a user, forgetting a user, and deleting a user, and you should know which is which before you decide how to handle a particular address. Once you've grouped and segmented all the inactive email addresses on your list, you can bulk unsubscribe them through your marketing platform's user-friendly interface.Īgain, check the customer support page or customer support documentation for your specific provider on how to do this. The next step can also be done through your email marketing platform. If your email looks like spam, an email provider won't let it through. All email service providers check incoming mail to make sure it isn't spam or harmful to the recipient. That's right: just because you send an email to a person on your email list, doesn't mean that email will necessarily arrive in their inbox. The better your sender's reputation, the more likely it is that an ISP will deliver your emails. It's a critical component of email deliverability. ![]() Sender reputation is the score that an Internet Service Provider (ISP) gives to an organization or individual that sends emails. When it comes to email marketing, the sender's reputation is everything. ![]() For this reason, it's important to clean your email list regularly to keep engagement high. Good engagement equals good email deliverability, which lowers spam complaints, reduces your bounce rate, and prevents emails to new subscribers from ending up in their spam folders. ![]() It's important to keep your email list clean by removing inactive users, spam email addresses, and other things that can hurt engagement. Related: Looking for a free email list cleaning solution? Why You Need to Clean Your Email List ![]()
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